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Your task is now to prepare a Marketing Plan for the completed Situation Analysis.  As I mentioned in the last Guide, the SA is typically the first substantive section of a marketing plan in which the marketing manager usually details their assessment of the current situation.   
You’ll now consider your offer in relation to the current situation. Continue thinking about how a small change could be made to your product/service that optimises or leverages current environmental circumstances – or that could protect it from the current situation.  This may be a small product line extension designed to attract an emerging target segment, or that will take advantage of a change in culture or some other part of the macroenvironment.  
Through your SWOT/TOWS analysis you have identified the core problem or opportunity currently facing your company and, consequently, the development of appropriate marketing objectives.  Those objectives drive (and must be reflected in) the creation of this marketing plan.   
As always, the first part of your plan will be an Introduction

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