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Your task is to prepare a strategic-management case analysis for company X (Name of organisation will be announced in Week Two).

 

You will develop the report in a group of no more than three people.

 

You will find some initial information about the organisations on the BUS7333 Moodle site provided by your tutor. You will have to further research the organisation and the industry it is operating in using resources such as the Internet, the press (newspaper and magazine articles) and other secondary resources. However, do NOT contact the organisation without prior discussion with and permission from your tutor.

 

In your report you are required to provide a strategic analysis of the present situation of the organisation. Analyse, evaluate and critique the organisation based on facts, tools discussed in class, logical opinion and sound judgement.

 

It is recommended that you base your report on the outline given below. It is essential that your report reads as one comprehensive argument.

 

You are NOT asked to write about and define in detail each of the analysis tools. These tools are merely the basis of your analysis providing you with important insight on the organisation’s current situation.

The group project should be type written, 1.5 line spaced, using 12-point size font.

You are required to submit your draft findings for the following sections:

·         Cover Page

·         Title Page

·         Section Three: Introduction

·         Section Four: External Analysis

·         Section Five: Internal Analysis

·         Section Six: Conclusions

 

 

You must submit your report through Turn-it-in. The similarity must not exceed 11%. To submit your work, please ONLY use the Turn-it-in box provided on the BUS7333 Moodle site under ‘Assessments’.

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