Instructions To Students For Submission Of This Coursework Task Details: This will involve learners selecting one scenario from three (see Task Scenarios below). All scenarios will include an analysis of the options open to the organisation and recommendations on developing an entrepreneurial/innovative approach to international market expansion. This will be an individual assignment, in a business report format. The report will include an external international environmental analysis and the use of relevant frameworks to support the recommendations made. The Task Scenarios: You are a consultant acting on behalf of one the following organisations: Scenario 1: Himore Medical Equipment Himore medical equipment was founded in 2011 by a young Cameroonian engineer, Mr Marc Arthur Zang. Mr Zang started developing the software that would enable medical staff (in remote rural/remote locations) to monitor patient's cardiac health whilst studying for his engineering degree at the National Advanced School of Engineering of Yaoundé. He identified the need to solve the problem of inadequate support for the diagnosis of heart related diseases in people living within remote/rural locations. Most of the country's heart surgeons tend to be concentrated in Cameroons major cities; Yaoundé and Douala. The Cardiopad makes it possible for cardiac related exams, the most common being the electrocardiogram (ECG), to be carried out on patients in remote parts of the world. The complete Cardiopad kit consists of: the medical tablet, the software, four wireless electrodes; sensors and a battery (with a battery life of six hours). The electrodes are fixed near the patient's heart; electrical impulses are collected using the software programme developed by Mr Zang. The cardiac data is transmitted over a mobile phone network to a cardiologist who downloads the information onto another Cardiopad and provides the diagnosis which is transmitted back to the health worker in the remote location. To date Mr Zang has received 30000 euros worth of funding from the Cameroonian government, which he used to create his prototype and manufacture some Cardiopads in China. As part of his 2014 Rolex Young Laureate award, Mr Zang has received 50 000 Swiss Francs worth of funding. Mr Zang has also been granted a patent by the Organisation Africaine de la PropriétéIntellectuelle (OAPI). He has already started working with other engineers in Cameroon on medical devices which address the health care needs of rural/remote communities. Your firm consultancy firm has been given the task of: • Identifying new creative sources of funding. The firm has already had difficulties raising money through traditional avenues such as bank loans. In addition Himore Medical Equipment is aiming at setting up its production facilities in Cameroon. • Identifying new international emerging markets particularly within the South American content. • Identifying medical devices or untapped areas for meeting the medical needs of rural/remote communities. In addition your report for Himore Medical Equipment will also need to address each of the areas outlined below under Particular instructions to students. Scenario 2: Three Over Seven Three Over Seven is a start-up founded in 2014 by a team of four entrepreneurs; Tim Brown, Earl Stewart, Nicholas Crouch and Jonathan Spanos. The firm is headquartered in New Zealand and the UK. Tim Brown, an ex-professional football player recognised the opportunity for sports shoes made from natural, biodegradable fibres which would minimise the sweating and odour associated with traditional sports shoes. Three Over Seven has developed the technology that will enable the firm to produce the world's first custom made woollen sports shoes. By using a patent pending process, the firm has been able to convert wool into a proprietary material, Fitwool, which can be used to manufacture footwear. The team is aiming at using 3D printing technology coupled with a mobile phone App (which customers will use to provide their sizing details) to provide their customised footwear range. They intend to set up their first digital shoe factory in London. In recognition of the uniqueness, innovativeness and international appeal of their idea the team has been awarded a 12 month placement on the UKTI Sirius programme. To date the firm has raised US30000 (approximately £17000) through their crowd funding campaign on Kick-starter. The team is excited. They are keen to explore additional avenues for funding. In addition the firm is interested in gaining an understanding of the international opportunities which are available for their firm. Tim Brown has been referred to your consultancy firm by his advisors at the UKTI Sirius accelerator hub. He has asked you to provide a report which provides a clear outline of the international and funding opportunities available to the firm. Your report will need to follow the guidance outlined under the Particular instructions to students section. Scenario 3: Navitas Founded in 2011, Navitas identified an opportunity to address the energy needs of some of the poorest communities in the world. Headquartered in Bangalore, India, Navitas' top management team consists of two co-founders. The CEO and co-founder Amla Banajee has spent the last 10 years working in senior management positions for a range of NGO organisations in Pakistan, Sri Lanka, and Bangladesh. Her prior experience has been focused on developing micropayment systems designed to minimise poverty within marginalised communities in developing economies. The second Co-founder and chief technical officer Abhay Gupta has experience working in top management positions within the telecommunications sector. In addition Navitas employs a team of three engineers. Navitas top management team has developed a unique flexible energy purchasing model; the Coulomb Purchase System. The Coulomb Purchase System allows customers to purchase a solar home system at a minimal initial upfront cost. Ownership of the system is obtained through the customer making incremental payments over time, using their mobile phone in the same way in which one would send an SMS. Navitas has developed the core technology, a combination of hardware which sits on the phone and cloud based software, which enables the mobile phone to be used as a pre-payment electrical device. Navitas has secured seed funding from Indian headquartered venture capitalist Kanchana investments. The firm is now searching for: additional funding; new emerging market customer bases; and development partners outside the Asian subcontinent. Through their personal network they have been made aware of your consulting firm's expertise in advising companies interested in developing solutions for the bottom of the pyramid customer bases in different parts of the world. Navitas has approached your firm requesting your firm to: • Identify and recommend new credible international partners to collaborate with in developing and marketing their Coulomb Purchase System. • Identify and recommend new potential customer bases in emerging and developing markets outside the Asian subcontinent. • Propose appropriate entry mode strategies for entering the selected international markets. In addition your report for Navitas will also need to address each of the areas outlined below under Particular instructions to students. Particular instructions to students: What should your report include? Having chosen your scenario, your report should also include aspects of the following: • Clear justifications for where you think the opportunities are for the company • Potential risks • Sufficient market intelligence to support any recommendations made • Practical suggestions on relationships and networks which the organisation should consider • Financing options for the firm's international expansion activities. • Appropriate routes to market • Market support available within different countries and • Consideration of the intellectual property implications based on your suggestions for international market development.