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Business Strategy Add in library

Referencing Styles : AGLC
Scenario   Apple’s profitable but risky strategy  When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy.    Early beginnings  To understand any company ...

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Tags: Germany Bergkamen Management Management Management University of Munich Masters in Business Administration 8350 

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