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How can advertising campaigns appeal to a sense of Australianness? Add in library

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HOW CAN ADVERTISING CAMPAIGNS APPEAL TO A SENSE OF AUSTRALIANNESS Introduction • Australian culture • Mass media Thesis Statement The essay will feature the three main advertising factors that are focused by Australian Advertising agencies which is humor, masculinity, animals and which is the most appeal to a sense of Australianness. Body 1. Humor • Humor is one of the most commonly used emotional appeals in advertising (Boria 1998). • Many companies prefer humor ...

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Tags: Australia Sydney Management Management Management University of Sydney Masters in Business Administration 

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