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Course Learning Outcomes Coverage
Read the case below and answer the following questions.
Mr. Maniyan Nayakam Pillai, the Managing Director at Wellcare Infotech L.L.C.1 which was founded in 2007, as one of the leading IT Services and Advertising Provider in Dubai with a well experienced team of professionals focused on IT infrastructure management, software services and large format printing solutions, and custom designs. At Wellcare Infotech, it is considered as the total IT Services Company with standards based delivery framework and partnerships with global leaders with an experienced management team and has a track record of consistent growth and financial performance.
Maniyan discussed that a business philosophy is not just a set of traditional fancy business terminologies by which the company is run by. He saw that the business philosophy is more as a deep-rooted system of the core beliefs that provide that rationale and purpose of having the business in the first place; this notion is in alignment with the views of other academic researchers. Lionel viewed that Business Philosophy as the strategic map and blue print to guide that employees towards meeting the goals and exceed clients’ and business partners’ expectations to some extent. Maniyan focused on three key areas, where firstly, people are critical. He values that employees’ competencies and development are critical for continuing enhancement of skills and being updated with the latest certifications which in turn provides best practices in the long run.
The second element is technology, where having the partnerships with technology savvy leaders, in addition to having superior IT infrastructure solutions that is, the vast of IT technology and services. Continuous Improvement in productivity and improving customer service and satisfaction as the processes is the third key element of the Wellcare Infotech Business Philosophy. All of these three elements are geared to one common goal of attaining the high customer satisfaction, in turn improving the customer loyalty and its retention as well. Maniyan’s expected strategic goal is to become one of the top five (5) pioneers by 2015 in digital and full IT infrastructure solutions in the UAE and Middle East at large.
Maniyan discussed future challenges that he could foresee in particular to trading and business development issues. There is a known fact that the UAE is a trading nation4, as witnessed by its high ratio of imports plus exports (of goods and services) to GDP (around 147% in 2010). The UAE is also an important participant in global capital markets through several investment institutions, including, inter alia, the Abu Dhabi Investment Authority, the Dubai Ports Authority, Dubai Holding, Dana Gas, and Abu Dhabi’s International Petroleum Investment Co. (IPIC). Maniyan anticipated that trading with
India would continue since recent reports that, 92% of the growth witnessed in UAE exports in 2010 was attributed to the growth of exports in these markets, of which were primarily in India and Switzerland as the largest destinations.
In order to achieve this long-term vision, a tri-annual government strategy was implemented; where the strategy was for 2015-21. The UAE aimed to transform its economy into one that is knowledge-based, highly productive, and competitive. It aimed to do so by upgrading the regulatory framework of existing key sectors, while supporting the development of new ones, mainly high value-added industrial sectors, as well as by empowering nationals to take the lead in developing the economy. Trade will be a key component of this strategy, as it will help expand the UAE's diversified exports. Wellcare InfoTech strives to improve and develop policies on the trading and business development aspect.
1. Illustrate the Strengths, Weaknesses, Opportunities, Threats (SWOT) facing this organization in relation to the strategic excellence planning?
2. Interpret the policy recommendations/implications for the future management strategies of this organization? Discuss.