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Project Title (Marketing & Communications Plan for HERITAGE Dairy Products (Case Project/Organisation: Heritage Foods Limited [Formerly known as Heritage Foods (India) Limited] Section 1 – Overview Case Organisation) Section 1 – Case Organisation(1500 words) 1. Background of the company (history of the company and other relevant information about the company) 2. Vision and Mission of the Company 3. Business Summary (main product offerings to different types of customers) 4. Competitive Advantage (the current competitive advantage the business posses) 5. Marketing Plan scope and assumption. References Section 2 – Situational Analysis 1. External Environment (remote environment) a. Economic Forces b. Sociocultural Forces c. Political Legal Forces d. Technological Forces 2. External Environment (near environment) a. Market review b. Competitive Review c. Distribution Channel and buyers (intermediaries customers0 d. End user customers e. Supplier 3. Critical Success Factors a. Summary of Opportunities b. Summary of threats 4. Situational Analysis of Internal Capabilities a. Non-Marketing Capabilities b. Marketing Capabilities (Management) c. Marketing Capabilities (Marketing Strategies and performance) 5. Problem and Opportunities Statement References Section 3 - Marketing & Business Communications Practices 1. Marketing Objectives 2. Marketing Mix Strategies (4Ps or 7Ps) a. Product b. Price c. Place d. Promotion e. People f. Process g. Physical Evidences 3. Social Media Communication Program & Platforms 4. Budget 5. Implementation Plan 6. Evaluation and Control Process Reference

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