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Choose two from the following 1. Porter (1985) suggests that there are two essential routes to achieving long term superior performance: to be the lowest cost producer, or to differentiate products/services in such a way as to offer consumers greater added value in comparison with competitors. Discuss and evaluate this contention, and the role of marketing in creating added value. 2. Organisations seek to remain competitive by investing scarce resources into sustaining innovations which are need ...

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Tags: Australia Sheffield Management Management Management Central Queensland University Masters in Business Administration-BMAB 

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