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The Ethical Marketing Research and Cookie Law Add in library

Referencing Styles : Harvard
Topics such as online consumer behaviour, engagement with social media and responses to smartphone advertising have become areas of profound interest to the marketing academic and practitioner alike. ...digital technologies have also brought new challenges to doing research in an ethical manner. Questions of privacy and confidentiality, reliability of data collected and distribution of results have become problematic in the digital world where people can perceive they are hiding their identity b ...

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