1. Introduction (300 words): Describe the scope of your report (Strategic Fit Analysis of Tesco UK). Give a very brief introduction to the company (outline of history, current market position and strategy 2. TASK A – Market Environment Analysis (1000 words): Using appropriate analytical tools, evaluate conditions in the market environment that Tesco occupies. The market environment comprises a combination of the industry itself (the micro environment) and the wider macro environment in which Tesco operates. You should highlight what you consider to be the market environment’s critical success factors. 3. TASK B – Resource and Capability Analysis (1000 words): Using appropriate analytical tools, evaluate the internal environment of Tesco, highlighting its threshold and unique resources, and its core capabilities/competencies. 4. TASK C – Strategic Fit Analysis (700 words): Using the analysis completed in Tasks A and B, evaluate the strategic fit of Tesco, highlighting how Tesco’s strengths and weaknesses fit the opportunities and threats in its market environment. 5. Presentation skills (Harvard System of Referencing, formatting, style of writing and use of language, word limit) The report should contain a title page, a table of contents, an introduction and a main body (tasks A, B, and C). Sections and subsections should follow a logical order. Language should be appropriate to the business context and follow correct spelling. Sources should be properly cited and displayed in a reference list according to the Harvard System of Referencing style at the end of the report.

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