Describe the types of consumers that buy from the industry. Draw upon the demographic, socioeconomic, and/or lifestyle measures where possible in describing consumers.
What do different segments of the market look for in terms of customer value propositions (benefits vs. costs)? What are the characteristics of customers seeking different or unique value propositions? (You are describing characteristics of buyers – make sure you show that you know different types of customers). What criteria do consumers use in choosing one brand over another?
Are some customer segments larger (e.g., in size and/or frequency of buying habits) than others?  
What is the typical buying process of most customers?
If wholesalers and/or retailers are typically involved in marketing of your product, what are their needs and characteristics? How they decide on which products or brands to carry or distribute? What their buying process looks like?
How many different types of wholesalers or retailers carry this type of product?

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