1. Give an example of the impact on CIC of each of the 6 external marketing environmental forces. 2. Which segmentation variables would CIC most likely use? 3. Which two components of the original marketing mix primarily drive enrolment numbers? 4. Identify the core product and supplementary services provided by CIC in support of its mission statement ‘Cambridge International College is an established provider of quality education which delivers English language, vocational and higher education courses to a broad community of students in a supportive and caring environment’. 5. What pricing strategies are adopted by CIC? 6. Which of the objectives of promotion are most relevant to CIC? 7. Why does CIC employ social media strategies? 8. Discuss how the extended marketing variables (excluding partnerships) impact on the student experience at CIC.

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