Get 20% Off + $20 Signup Bonus ! Limited Time, Hurry !
Get 20% Off + $20 Signup Bonus ! Limited Time, Hurry !
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Stuck on Your Question?

Get 24x7 live help from our Top Tutors. All subjects covered.

loader
250 words

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Students Who Viewed This Also Studied

3 Pages

Prepare your submission addressing the Notice of Intention to Refuse the Visa under s.501 of the Migration Act. What further information would you require to support the application? In the event it w ...

Type

Thesis

Subject

6 Pages
Science

The rare event rule can be a little tricky. You did a nice job interpreting this concept. There are several related concepts that we will cover in the upcoming weeks that will further develop your und ...

Type

Home Work

Subject

4 Pages
Operating Systems

1. An operating system that does not support multithreading cannot simultaneously utilize multiple processors (CPUs). Do you agree? Please provide reason(s) to support your answer. 2. A process tha ...

Type

Programming

Subject

2 Pages
Humanities

How much does education affect wage rates?Conduct a simple linear regression analysis to examine the relationship between education and wage. Prpare a 2000 word report using the following structure:Pu ...

Type

Course Work

Subject

Tesco Supermarket

Question

Answered

Scenario

You are employed as a marketing consultant by a supermarket chain that wishes to expand operations from mainland Europe into the UK market. 

      

Their business model and image are similar to the UK supermarket chain, Tesco.  Before they acquire sites in the UK, they want you to carry out an in depth study into marketing in Tesco.  This will help them with their future business plans. 

 

Most of the information you require will be available through the Tesco website.  You should do additional research into news and financial reports about the chain, for example, there are several articles in the publication ‘Marketing Week’.  It would be useful to visit a Tesco store to help with your research. 

      

Your research has been divided into different tasks to help you structure your assignment.  The findings from tasks 1, 2 and 3 can be submitted in one report containing one introduction at the beginning and one conclusion at the end. The findings from tasks 4 can be presented in a class presentation and presentation slides need to be submitted.

 

LO1: The concept and process of marketing

Carry out appropriate research and produce the first section of your report explaining the concept and process of marketing in Tesco. You should ensure that this section includes an explanation of the elements of the marketing process in Tesco.

 

Please be aware that the following ACs must be considered in your report;

AC1.1 Explain the various elements of the marketing process in Tesco, by providing an overview of marketing process in Tesco. You can discuss marketing audit process in Tesco; conduct a SWOT analysis for Tesco and identify marketing objectives of Tesco.

 

AC1.2 Evaluate the benefits and costs of a marketing orientation, and establish links between marketing orientation and building competitive advantage in Tesco. Look at how Tesco is being benefited from building customer satisfaction, relationship marketing and customer retention.

 

LO2: Segmentation, targeting and positioning

In your report, you will demonstrate an understanding of the segmentation, targeting and positioning strategies in Tesco.

 

Please be aware that the following ACs must be included in your report;

 Show macro and micro environmental factors which influence marketing decisions in Tesco

Propose segmentation criteria to be used for products in different markets, include a review of Tesco’s main market segments and an explain how they have been segmented e.g. demographic and geographic.Choose a targeting strategy for a selected product/service in Tesco.

 Demonstrate how buyer behaviour affects marketing activities in different buying situations with examples with Tesco products/services.  

 Propose new positioning for a selected product/service, by comparing Tesco with other supermarket chains

 

LO3: Individual elements of the extended marketing mix

Carry our appropriate research and produce this section of your report explaining the role of the individual elements of the extended marketing mix (7Ps) in Tesco’s and how it helps contribute to business objectives.

 

Please be aware that the following ACs must be included in your report;

Explain how products in Tesco are developed to sustain competitive advantage

 Explain how distribution is arranged to provide customer convenience in Tesco

 Explain how prices are set to reflect Tesco’s objectives and market conditions

Illustrate how promotional activity is integrated to achieve marketing objectives in Tesco

Analyse the additional elements of the Tesco’s extended marketing mix

 

 

 

 

 

 

 

 

LO4: Using the marketing mix in different contexts

 

Scenario

The CEO of the supermarket chain knows you are an expert in marketing. You have both theoretical and practical expertise. In addition to your investigative consultancy report, he wants you to make a presentation for the Board of Directors and explain some marketing issues they are struggling to deal with.  The issues CEO identified and requested you to make presentation are: panning marketing mixes for different segments; business to business model and differences between international marketing and domestic marketing.

 

In order to explain them marketing mix you have selected two of their existing products from the existing market:  one is a fruity breakfast cereal and another one is Tesco Mobile. You have identified potential segments for both products from the UK consumer market and planed marketing mixes for both products. Present your plan of marketing mix. In your presentation illustrate differences in marketing products and services.  Also explain the business to businesses marketing model. Show them how and why international marketing differs from domestic marketing.

 

Please be aware that the following ACs must be included in your report;

Plan marketing mixes for two different segments in consumer markets

Illustrate differences in marketing products and services to businesses rather than consumers

 Show how and why international marketing differs from domestic marketing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tesco Supermarket

Answer in Detail

Solved by qualified expert

Get Access to This Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

75 More Pages to Come in This Document. Get access to the complete answer.

MyAssignmenthelp.com has proved to be the best cheap assignment help provider in USA. Despite keeping the prices to a minimum, we keep providing top-notch quality college paper writing services for all types of academic papers. Our wide range of services includes report writing help, help with essays, dissertation writing services, coursework help. Students from all corners of the USA prefer to pay our experts for writing top quality assignments. Moreover, it is guaranteed they won't regret for paying our experts to write assignment.

More Tesco Supermarket: Questions & Answers

Q

Prepare your submission addressing the Notice of Intention to Refuse the Visa under s.501 of the Migration Act. What further information would you require to support the application? In the event it was refused on character grounds, what options are available to Phillip and what are the time limits ...

View Answer
Q

Science

The rare event rule can be a little tricky. You did a nice job interpreting this concept. There are several related concepts that we will cover in the upcoming weeks that will further develop your understanding of the rare event rule. It is critical to understand that an extremely small probability ...

View Answer
Q

Operating Systems

1. An operating system that does not support multithreading cannot simultaneously utilize multiple processors (CPUs). Do you agree? Please provide reason(s) to support your answer. 2. A process that is waiting for access to a critical section does not consume CPU time. Do you agree? Please provi ...

View Answer
Q

Humanities

How much does education affect wage rates?Conduct a simple linear regression analysis to examine the relationship between education and wage. Prpare a 2000 word report using the following structure:PurposeBackgroundMethodResultsDiscussionRecommendationsIn preparing the report one must address the fo ...

View Answer

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

Choose Our Best Expert to Help You

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?