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Title: Customer Relation Management Title of Assessment: Integrated CRM Strategy Plan Woolworths Supermarket Referencing: Harvard Style Referencing Individual Assessment: This is an individual assessment Assessment Students must research Woolworth’s Supermarket. Students are to write an Integrated CRM Strategy Plan in Report Format. Students are strictly forbidden to contact either the organisation or any of its employees for the purpose of this assignment, whether formally or informally. Furthermore, no student should be employed by the organisation selected in a management role. Based strictly on secondary information ranging from websites, press releases and industry publications among other sources, students should describe the CRM approaches used by the selected organisation and compare it to competitors and other relevant companies. The sections of the report should include: Please refer to the rubric for the assessment breakdown. Title Page Table of Contents Introduction Purpose of report. General information about the company. Recent customer relationship issues or initiatives. Conceptual background Use Customer Relationship theory to demonstrate the importance of customer relationship management and applications of CRM. Use two models that can be used to evaluate or discuss CRM strategies at the company. Page 2 of 2 Findings Present the company CRM related information you have found. Present your findings using relevant company information. Analysis Use relevant theories in the ‘conceptual background’ to analyse the CRM related information you have presented in ‘findings’. Discussion/Conclusion Discuss your analysis using relevant theory and industry information. Make recommendations for improvement of the CRM strategies/ approaches and tools used by the company. Harvard Referencing, Writing Style and Formatting Excellent range of sources. Many high quality sources (e.g. over 5 of theory & industry). Sources consistently well used to support ideas with excellent use of paraphrasing & citations. Presents references consistently and clearly. Vocabulary and syntax are consistently appropriate for a professional document. Explanations are very clear and there are no noticeable grammar or spelling errors. Clear evidence of good editing to produce succinct and clear information. Within the word limit. Professional, clearly and consistently presented, appropriate for business. Effective heading and font style and well-spaced content. Very effective use of bullet points, tables, diagrams and images.

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the methods shown in the mp4 on Decision Analysis for a way to do part (b) of this question if you wish. (a) Describe four criteria that may be used for decision making under complete uncertainty involving conditional profits and how they work. (b) Joe White is considering investing some money tha ...

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Topic is: Young People & CrimeThis assessment requires you to do the following;1.    Pick a topic from the following  a)    Young people and crime2.    Using search strategies you will need to find articles that are discussing your topic. You mus ...

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Topic: What is the role of socio-cultural competencies for the professional manager in making a positive difference to society? We are looking for a) an understanding of what these socio-cultural competencies are, b) how professional managers use them and/or develop them, and c) what these competenc ...

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Q

Description Write a formal research essay that critically discusses the following statement: "It is important to develop a strategic and co-ordinated approach to developing and staging events in a region. A strategic approach should address issues such as the proliferation of events, consistency wit ...

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