Produce a strategic plan for the introduction of the new product or service into the UK market. This will include parts 1-5 of the figure above.
To cover points 1-2 in the above diagram, you must propose a mission statement for the organisation (5 marks) , and corporate objectives for the organisation to follow (5 marks) .You must show a clear understanding of mission statements and corporate objectives in your response. Total marks. 10
In order to analyse the current situation, an in-depth Marketing audit is required. This is to be applied to your chosen product or service. The will involve an analysis of the macro environment (30 marks), and an analysis of the task environment (30 marks). Total marks 60.