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The purpose of this assignment is to again provide you with an opportunity to apply knowledge, theory, frameworks and tools from the early part of the unit to an analysis of the strategy and strategic practices of a real organisation. In this assignment, you will work to analyse the strategies pursued by Facebook since its creation. You will evaluate marketing-related strategies and their effectiveness and relate those real-life experiences to relevant research and theory. The aim is to pro ...

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Tags: Australia  Queensland  Management Management marketing for managers Southern Cross University(SCU) MKT00720 – Marketing 

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