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Marketing in Hospitality

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You are the Marketing manager for Visit Britain in London. You have been assigned to conduct a Market research for a Hospitality/Tourism organisation and come up with the following:

 

1.   Analyse the internal and external environment of the organisation.

2.   Collect primary data from their market segment

3.   Analyse the collected data and present your findings

4.   Based on the results recommend a new product/service for the selected organisation

5.   Explain and justify the pricing strategies that will be used for this new product.

6.   Plan an advertising campaign to introduce the new product to your target market.

 

 

Marketing in Hospitality

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More Marketing in Hospitality : Questions & Answers

Q

Professional Conduct & Communication (NCS1102)

The workbook is split into five sections. Each section relates to a specific aspect of communication (see the marking guide on page 2). Pre-recorded simulated role-plays of an interview between a nurse and a patient will be available on Blackboard (BB). You are required to select ONE of these vid ...

View Answer
Q

Managing Communications, Knowledge and Information

2 About developing strategies to involve relevant stakeholders in the decision making process. • Keep in mind that this module is largely managing communications so although it is not mentioned specifically,  • How do you communicate with stakeholders and how they communicate with y ...

View Answer
Q

financial accounting

There are 2 parts in the assignments: 1300 written words and 1 calculation Income Tax Part1: For the written words, the assignment must be answer all the Issues in accordance with Accounting Standards AASB and GAAPs Part 2: For Calculation part, must be done in separately and show all the calculat ...

View Answer
Q

business management

Essay Topic: "Corporate Social Responsibility (CSR) is an increasingly essential element in the business world. There are many different 'definitions' of CSR which reflect different assumptions and approaches to the responsibility of corporations. What is your understanding of CSR and how does it r ...

View Answer

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