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Introduction: Marketing issues identified in assignment 1 Description: Based on the current situation of the company that you analysed in Assignment 1, select and prioritise the issues that the company should address in its new 12-month term marketing plan. Weighting: 5% Marketing Objectives Description: Based on the selected issues regarding the current situation of the company you have analysed in Assignment 1, clearly state up to three objectives for the forthcoming 12 months using S.M.A.R.T goal setting criteria. Explain how these goals link to the identified issues. Weighting: 20% Segmentation, Target Market(s) and Positioning Description: State and justify which segment(s) you intend to target and how will you position the product/service for the target market(s)? Weighting: 20% Appropriate Marketing Mix Description: On the basis of your knowledge to this point of the marketing mix elements, reflect on the overall approach to the marketing mix. Outline the elements and tools that would be best used and the links and/or independence between the marketing mix elements in your plan. Weighting: 40% Conclusion - Role of the Marketing Plan Description: Clear discussion of how you see your marketing plan will assist the company. How should it be used both tactically and strategically by the company? Weighting: 10% Report Format Description: Suitable structure and headings Format (12pt font, 1.5 spacing, and 2.5cm margin) In text citations and reference list (APA Style) Writing – clear, easy to read Language – spelling, grammar, punctuation Required length – 2000 words

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Demonstrate the application of international marketing strategies to the travel & Tourism industry in the context of evaluated market size and structure.  Evaluate the cost effectiveness of different methods of sales promotion for international marketing including advertising and pricing fo ...

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Read the ““International Olympic Committee Marketing Report Rio 2016” by International Olympic Committee (2017) and answer the following questions:1.Having reviewed the marketing report above, use the Rio 2016 Olympics to explain the 6 P’s of marketing from your textbook, Eve ...

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Burton’s Foods has extended its flagship Maryland biscuit brand with the launch of Maryland Specials, a new range of “indulgent” cookies. Maryland Specials contain real fruit and nuts and are positioned as a premium product. Burtons have already allocated significant funds for its ...

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Main Objective of the assessment • To demonstrate an understanding of the marketing process • To apply marketing theory and models • To critically apply material that has been taught on the course • To develop a case study through secondary research • To write a marketi ...

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