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Marketing Management Add in library

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- Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.

Explain in details and give full examples to illustrate your thoughts.
Each potential target segment must have a name that reflects the content of the target segment.


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