c) McDonald’s video: After viewing the McDonald’s video, comment on their point-of-view and approach to segmenting their market by responding to the following questions:
What is McDonald’s approach to market segmentation? How have they made segmentation central to their marketing strategy? How has this changed the way the company organizes the business and brand/category management? How does consumer insight contribute to segmentation and targeting practices? Does McDonald’s perspective on segmentation and targeting align with Yankelovich and Meer Harvard business review ( rediscovering market segmenatation)? Why or why not?
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