Question: The Accor group are committed to a new Sofitel hotel in the Darling Harbour region of Sydney CBD.
Task:Your group is to determine a suitable marketing plan that will give valuable information to the
stakeholders of this project. The report you prepare will include the following:
1. A market and situation analysis:
a. Location
b. Demand Generators
2. Brand and ownership
a. Is brand suitable for this location
3. Target market/segment characteristics
a. Identify the target markets both domestic and international into Sydney.
b. What are specific characteristics of the target market for this brand and style of hotel:
4. Macro Environments: Identify whether any or all of these are relevant
5. Competitor Analysis
6. Competitive advantage and positioning statement
7. SWOT Analysis of the overall project from a marketing perspective
A comprehensive report is expected and a satisfactory submission might take a minimum of 160hrs.
3/5
Great work,good reference with APA format.Thank you very much for such a good job.I will recommend you to my friends and i will definitely use it again.
MyAssignmenthelp.com boasts a team of talented and experienced thesis helper who are capable of providing best quality thesis help services. Our wide range of thesis writing services include assistance with writing and structuring top-quality thesis, help with research, topic selection help and editing and proofreading help. Students can get any of these services at cheap price. Despite charging cheap from student, our thesis writers never compromise with the quality. They efficiently answer students queries pertaining to can someone help me with my thesis paper.
Just share requirement and get customized Solution.
Orders
Overall Rating
Experts
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat. If you are unable to calculate word count online, ask our customer executives.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
265 Order Completed
97% Response Time
2115 Order Completed
97% Response Time
1692 Order Completed
98% Response Time
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Dear Expert Thank you for your service and support. The work was good, I got 72%.
Australia
WHAT AN FANTASTIC OUTCOME I RECEIVED!! My essay subject was very difficult with many parts! My MAH\'s expert NAILED IT!!!! thanks a million! I WILL BE BACK!
Australia
It was a very well done job. The writings are accurate and supported with reliable resources which were related to the assignment. It was done on time and quick service.
Australia
Hi, Received the grades for this assignment this morning. Good grades with some minor feedback. Professor is happy with the content, referencing and especially the way assignment was written. Please pass on my thanks and regards to the expert who did...
Australia
Add in library
Read More
Read less
