Using suitable models identify the customer perceived value for the customers for a product/division/company of your choice.The aim in this part of this assignment is for you to identify and explain what the perceived value is for the customers for your product/division/company.  To do this you need to understand the models of consumer value, either in a consumer to consumer or a business to business context, and then apply them to the customers of the business you have chosen. You should use at least 4 models in this part. (No definition of a model) 2.Critically evaluate the existing value proposition of the product/division/company you have chosen.  Compare and contrast the value proposition with that of the leading competitor in your sector.  In this part of the assignment you are looking at the value proposition of the product/division/company and comparing it with the leading competitor’s value proposition.  For both organisations you will need to also identify how much they match the customer value identified in part 1 above.  This is a critical evaluation of how good or bad they are.The comparing company should be in the same industry, same sector or area of the company that you have chosen. For example: Choose Apple company as a main company = Samsung as a comparing company. As noted in the lectures, the value proposition is often just a statement, so you need to evaluate how the organisations have created the value propositions by looking at their value creation process to see if they are making statements which reflect their ability to offer a suitable value proposition to the customer.Recommended reading:The following texts offer a number of models and processes to create the value proposition any of which are suitable for you to use.  As noted above it is the application of the model through your analysis!

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