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Evaluate models used in the marketing planning process to analyse the marketing environment and to h Add in library

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  Essay title:   Evaluate models used in the marketing planning process to analyse the marketing environment and to help managers to formulate marketing strategies. Use contemporary examples of real organisations and brands to illustrate your arguments.   The essay refers to a) analytical tools/techniques/models used in the marketing audit and forward planning processes and to b) their relative merits, i.e. their practical value for marketing managers and their limitations. T ...

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Tags: United Kingdom London Management Marketing Marketing management University of London BUS020N560Y Marketing Management 

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