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Marketing Management Add in library

Referencing Styles : AGLC
Select a product/service brand and develop a detailed report which: a. Identifies the main elements that shape the current “personality” of the brand. Assessing the current brand strategy, focusing on the organisation’s approach to creating a competitive positioning for the product/service and maximising brand equity. (50%) b. Sets out your analysis of the potential weaknesses of the existing strategy and identifies the brand strategy you would recommend to address these ...

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Tags: United Arab Emirates Abu Dhabi Management Management Marketing management University of Strathclyde Business School Masters in Business Administratio 


Businesses look for achieving higher level of growth and development over their performance and they adapt various major strategies and initiatives aimed at achieving success over it. An important factor that is essential to consider by businesses is mainly the brand management. Brand management is an important activity that involves differentiating a product or service or an entire company from that of its competitors. This involves the application of appropriate strategy so that a unique personality can be created that becomes highly appealing to customers. Brand management is concerned with creating a distinctive image so that it can be easily identified from a range of products as offered by competitors. There are different companies offering similar products to its customers which make it often difficult to customers in identifying the best possible products. The creation of a separate brand image is crucial in this context as it allows the customers in easily tracking the specific company’s product from large range of choices as available to them. This suggests that brand

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