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Businesses look for achieving higher level of growth and development over their performance and they adapt various major strategies and initiatives aimed at achieving success over it. An important factor that is essential to consider by businesses is mainly the brand management. Brand management is an important activity that involves differentiating a product or service or an entire company from that of its competitors. This involves the application of appropriate strategy so that a unique personality can be created that becomes highly appealing to customers. Brand management is concerned with creating a distinctive image so that it can be easily identified from a range of products as offered by competitors. There are different companies offering similar products to its customers which make it often difficult to customers in identifying the best possible products. The creation of a separate brand image is crucial in this context as it allows the customers in easily tracking the specific company’s product from large range of choices as available to them. This suggests that brand
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