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All question done only question number 3.Segmentation, Targeting and Positioning (STP) left 3. Segmentation, Targeting and Positioning (STP) Develop a segmentation, targeting and positioning strategy for your firm's product. Ensure that you discuss how you would segment the market for the product and which segmentation variables you would use; which segment(s) you would target, how and why; and what brand position you would recommend for the product to occupy; and how to target the recommended s ...

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Tags: Australia Melbourne Management Marketing management Marketing management Deakin University Masters in Business Administration 8350 


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