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 Choose a product, service or organisation (PSO) that you are familiar with and identify the major forces of the marketing environment that will likely to impact that PSO in the coming 5 years. Report Tasks Introduction Task 1 • Briefly describe your PSO Task 2 • Research the PSO and conduct an environmental scanning analysis (PEST) Task 3 • Using a SWOT analysis identify what opportunities should they maximise and what threats should be minimised. Task 4 • From your SWOT and PEST analysis make recommendations as to what directions the PSO should take over the coming 5 years So my PSO is British Telecom(BT) Task 1 • Describe briefly your PSO • This is not a large section of your essay • Do not include your own thoughts on the PSO here • No lengthy company histories please • Use appropriate sources to briefly describe your PSO – Not Wikipedia Task 2 • Research the PSO and conduct an environmental scanning analysis (PEST) • Use academic sources to avoid using your own opinions • Each point must be referenced • You can use a table as a summary, but your analysis must be written up (For example. Political factors affecting any company may include introducing public policies and legislations at local, national and European levels and the distributions of political power at each of these levels (Farnham, 2005, p. 22/23). There are a number of political factors that influenced Tesco’s position in today’s market. The examples are: implementation of minimum wage in UK, introducing ban on smoking displays, restrictions on opening hours in supermarkets, increased popularity of zero hour contracts, increased role and power of the Competition Commission in the last 15 years, changes to sourcing-from UK rather than abroad, political affairs and relations, improved Trading Standards and Trading Law regulations, Licensing etc.) Task 3 • Using a SWOT analysis identify what opportunities should they maximise and what threats should be minimised. • Use academic sources to avoid using your own opinions • Each point must be referenced • You can use a table as a summary, but your analysis must be written up Task 4 • From your SWOT and PEST analysis make recommendations as to what directions the PSO should take over the coming 5 years

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More Marketing: Questions & Answers

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Through this individual part of the assignment you will develop practical BIM technology skills by creating a 4D site logistics plan for your given project. You will use the skills that you have learned in the Revit and Navisworks tests and workshops and develop some more. You need to prepare a 4D s ...

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Adobe

Your assignment for this week is the Adobe Case   Welcome to the capstone case writing exercise which is unique by itself in its design and implementation/ compliance. First you have to read the contents of the text Part 4: Cases, that begins on page 417 of your textbook.   In the ...

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qualitative research

Books and Resources for this Week: Padgett, D. K. (2004) the qualitative research experience, revised printing (1st Ed.). Read Chapters 7, 8,10, and 12 Assignment: For this assignment please write an analysis section that describes the analytical approach of one of the mock data collection describ ...

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Project Risk Management

Purpose is to research future trends in the theory and application of Risk Management at the systems level. Review a project or system where risk management has gone wrong. Review the consequences which have occured at the system level and comment on the the cascading effects. Did the organisation o ...

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