A Marketing Plan for Thomson Holiday Group is to be developed. TASK 1 should be ppt presentation slides that must include as a minimum the external analysis of the market (Macro and Micro) and internal analysis regarding Thomson Holiday Group. It must also identify the key issues the company ( Thomson Group) needs to address in developing its marketing activity. NB: At least 12 ppt slides which must include an introduction slide page and Bibliography slide page. TASK 2 - is a 3000 word count, marketing plan for Thomson Holiday Group which must be in an academic REPORT FORMAT, and must include the summary situation analysis based on the ppt presentation as context for the rest of the report, the objectives set for Thomson Holiday Group, the identification of segmentation, key target audiences and brand positioning for Thomson Holiday Group, and finally the Marketing Mix (7 Ps) including digital communication for Thomson Holiday Group.. It is also recommended to use appendices to detail the analysis and summarize the report itself.