A Marketing plan for Thomson Holiday Group must be developed, It should be divided into sections and within each section the use of numbered headings and subheadings are recommended, the use of theoretical frameworks ( such as SWOT analysis, Michael Porter's five forces, etc ) must be applied in a practical way to Thomson Holiday Group's situation analysis. The assignment must be composed of 12 Powerpoint slides ( which includes an introduction slide page and bibliography slide page). The ppt slides should include as a minimum an external analysis of the market (Macro and Micro) and internal analysis regarding Thomson Holiday Group. It must also identify the key issues the company needs to address in developing its marketing activity. The written report must be of 3000 word counts about Thomson Holiday Group Marketing Plan ( this must be in an academic REPORT FORMAT that is devoid of spelling and grammatical errors). The Marketing plan should include a summary situation analysis based on the presentation as context for the rest of the report, the objectives set for Thomson Holiday Group, the identification of segmentation, key target audiences and brand positioning for Thomson Holiday Group, and it must also include the Marketing Mix ( 7 Ps) including digital communication for Thomson Holiday Group. The use of appendices to detail and summarize analysis within the report is highly recommended. HOWEVER BE AWARE THAT APPENDICES ARE EXCLUDED FROM THE WORD COUNT.

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