Explain the role of the marketing environment audit - Advise on undertaking the full audit for the macro (external) environment by explaining the topics that should be researched by the company and why these subjects are important - Identify 3 (three) key contemporary trends or changes in the external environment and show how they will impact the company making he tablet - Undertake an audit of the competition (using Porter’s Five Forces analysis). Section 2: The marketing plan The marketing plan should answer three questions: - Where do we want to be? - How will we get there? - How well did we do? This means that as a minimum, you should include: - Include 3-4 clear, SMART objectives for duration of the marketing plan together will associated evaluation techniques - Make justified recommendations for the segmentation, targeting and positioning (STP) strategy, including a positioning map - Explain how each of the 7Ps (with the exception of processes) will be employed, making justified recommendations -

Read less