Task 2: Be able to use the concepts of segmentation, targeting and positioning
2.1 Identify and explain TWO macro and ONE micro environmental factor which influence marketing decisions of your chosen example.
2.2 Propose and explain segmentation criteria to be used for two selected products of your chosen example in different markets
2.3 Choose a targeting strategy for a selected product/service in Task 2.2
2.4 Demonstrate how buyer behavior affects marketing activities of your chosen example in buying situations of reutilized response behavior and limited problem solving.
2.5 Propose new positioning for a selected product/service in Task 2.2