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Part 1 

 Describe the demographic and psychographic characteristics of the sample students  • Analyse the consumer decision processes involved with choosing Holmes over other providers. (How 

did they arrive at the decision to study at Holmes and factors that have impacted on their choice?)  

Part 2 

HC2022 Marketing Research Term 2 2016  Page 8 of 9  

 Based on your findings, what recommendations can you make to education providers in their effort to 

recruit international students?  

Each group member is responsible for a distinct section of the report, which should be indicated in the 

submission. You need to work together and discuss each other's ideas. The key premise to this assignment is to 

analyse your practical findings. Students are expected to demonstrate research beyond the text book and 

source relevant academic journals.  

 

Marketing Research

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