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Introduction

There has been a significant impact of technology in the field of marketing along with every other discipline in the business. The impacts of technology in the marketing sector are diverse. Organizations are given the task of managing more of marketing options than before and the consumers have been integrated more with the marketing information than it had been in the past (Babin and Zikmund 2015). As per the perception of the organization, the technology has a great impact on the ability of collecting and organizing the data relating to marketing, developing a process of different types and formatting the advertising assets. Organizations have data, marketing formats and various online places for communicating with the customers. When a marketer considers the impact of technology, the thing, which is most important, is to maintain a full scope for the relevant options and various channels, which can be used to communicate with the prevalent consumers. Marketing has increasingly integrated into everyone’s life if we see from the consumers perception. Consumers are having a great impact from the privacy point of view because of the amount of information available from various social networks (Johnston and Marshall 2016). For both the organization and the consumers, the most important takeaway would be the way big data, the diverged distribution opportunities, the way the products and the consumers are combined.

Role of marketing

As we have seen that the main objective of the marketing efforts of the organization is developing satisfying relationships with the customers.

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