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External Secondary Research Add in library

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External Secondary Research Conducting external secondary research can help support the need for a study when addressing a management problem identified for a marketing research proposal. In this Assignment, you will demonstrate your ability to conduct secondary research to inform a proposal for a new product idea. In this Assignment, you will engage in the development of the following professional competencies: • Understands how to approach unstructured problems Scenario: As a marketing re ...

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Tags: Australia Brooklyn Management Marketing Marketing Research  Kaplan Business School  MT355: Marketing Research 


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