In this assessment task, you as a “marketing expert” will provide your marketing ideas for a renowned company in a hypothetical scenario.
1. Imagine that Sony is launching an online music station called ‘Sony Play’. Users can download or stream music from ‘Sony Play’.
Your task is to write a marketing analysis report for your chosen scenario. The report should follow the subsequent structure:
· title page;
· executive summary;
· table of contents;
· introduce the background information necessary to understand the chosen scenario;
· environmental analysis;
· consumer behaviour analysis;
· segmentation, targeting and positioning;
· product and pricing plans;
· reference list.
You must have a minimum of 10 academic journal articles as references. If less than 10 sources are used a score of zero (0) will be given for the respective section.
Please feel free to use your creativity and imagination in your marketing analysis report.