Aim

The focus of the proposed research is to define, identify and analyze the marketing strategies, currently in force, and discussing their rational and affectivity along with the response from the customers to measure the benefits of the marketing strategies. The aim of this research is to identify the key demand from the customers and analyze them to incorporate into the marketing strategies developed to attain reasonable market share and sustainable growth. Along with the development of strategies to attract new customers, the review will help to keep the belonging consumers happy with the service and products. Again this research will be a guideline to introduce new products and services where Vodafone is not competing right now but it is possible to introduce.

Objectives of the Study

1.To study the individualities and characteristics of consumer behavior for buying and selecting telecommunication product. 

2.To access the need of new products in the line-up for Vodafone Australia

3.To examine the different strategies used by Vodafone Australia to attract both consumers and business customers

4.To study the latest trends in the telecommunication sector in Australia.

5.To recognize the effect of advertisement and other promotional campaigns in terms of telecommunication sector.

Scope of the Study

It is undeniable that the customers are the backbone of any company which is providing service and for a successful company it is necessary to address the need of customer to retain the business otherwise in the current era of competition it is impossible to maintain the good will of the company. Hence the following issues are notable-

1. The proposed research intends to cover promotional activities taken all over the Australia and the outcomes received in terms of revenue

2. The study will contain a survey to recognize the consumer purchasing behavior.

3. Again the necessity of introducing new products will be measured.

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