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Assignment: “In much the same way that we can examine a portfolio of products or brands, the importance of customers as assets and investment centres mandates a similar portfolio analysis.” Hooley, G., Piercy, N., and Nicoulaud, B., (2012), Marketing Strategy and Competitive Positioning, 5th ed., Prentice Hall, p 400. By reference to academic literature, explore the concept of the customer portfolio and in particular Strategic Account Management. Indicate how a company could apply the concept, making generic recommendations. You are required to produce a business report which demonstrates your understanding of key aspects of Strategic Marketing. The report should be addressed to an interested management readership. It should have: • a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature. A minimum of 6 academic journal articles should be referred to. • an effective practical foundation, which makes generic management recommendations.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Business Review

Read Martin's article, The Execution Trap, and discuss your assesment of the author's thesis. In your comments, discuss whether his Choiceless-Doer Model and Choice-Cascade Model have merit. You can access the article (Martin, Roger l. "The Execution Trap", Harvard Business Review, July-August 2010) ...

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Business Management

Will the information Yung-Chien is  seeking   be of value to her in competing in this market?Using the case scenario as a focus students are to analyse the situation presented by the case study incorporating content based on researched found in journal articles theory from texts and m ...

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information system concept

its an IT assignment where an excel file needs to be created, all the data needs to be transferred from access file, there are 22 instruction which needs to be followed. Last time i did the same assignment and got a 0 because of plagiarism, follow the appendix file for index. So this time i need a p ...

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