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Task: Learning Outcome Evaluate a company’s approach to customer segmentation and targeting, explain customer buying decisions and the role of various factors on the consumer’s buying decisions and discuss how a company builds customer loyalty and engagement. Assignment Requirements ...

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Task: Evaluation Many of us speak naturally on the phone and we may not pay close attention to how we sound or how we speak to other people. Below is an evaluation about your telephone voice and etiquette. This assignment has many parts. First, I would like for you to complete the evaluation on yo ...

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This is a portfolio assignment with each student producing a single final report which incorporates appropriate reasons to a series of specified tasks. The report could be an analysis of the prospects for UK firms in the Pharmaceuticals sector seeking market entry to India. ...

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The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one. Incorporating theoretical concepts into your ...

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