Each student will work on the new consumer product ‘Stan Australia’ that is suitable for review of the effectiveness of its product launch and commercialisation. You need to identify a close competitor to the new product. Your review needs to be undertaken from the perspective of the company introducing the new product and the company producing the ‘old’ product (a close competitor of Stan).Integrate and apply marketing theory and skills to practical situations by carrying out effective and accurate evidence based research.
Identify, research and critically analyse information relevant to an organizational problem or issue, be able to
synthesise that information in order to evaluate potential solutions, develop programs and make
recommendations or otherwise effectively addressing the problem or issue.
Communicate effectively through written tasks appropriate to varied contexts and audiences. Communicate effectively through oral tasks appropriate to varied contexts and audiences Apply ethical and sustainable reasoning, standards or codes of practice relevant to the discipline and make
decisions that are informed by Sustainable understanding.