Your group’s task is to select an organisation, and market a product or
            service to your domestic market. You may use an existing product/service
            to reposition or develop a new product/service.
            The task is weighted at 45% of total course marks.
            You need to design, develop and write a marketing plan. It will be helpful
            to choose an organisation where you are able to gain access to financial and
            other details that you require to complete the marketing plan. If you cannot
            gain the necessary access, make reasonable assumptions and projections

Ensure that you include the following as minimal requirements within your marketing plan:
Current Marketing situation:
- Describe the market including the identification of the major target segment, customer needs, and corresponding benefit for the segments
-List the key features of the organization’s products, the range of products, cost factors and the key features of the current product/service.
-list three main competitors that you will compete against when marketing the product/service and list their market position and key strategies
-Describe the distribution channels used to distribute products similar to your product and state their effectiveness. Describe current trends for sale of products similar to your product.

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