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Marketing Plan Add in library

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In pairs you are required to submit a marketing proposal that will form the basis of the marketing plan for this subject.  Please refer to the Case study below for a briefing on the operations of the global company “Enterprise Rent-A-Car”. This rental car company is looking up at the possibility of opening up a new branch in Brisbane, Queensland. The marketing budget for this task is $500,000 Australian. For this first assessment task, please follow the proposal outline provide ...

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Tags: Australia Brisbane Management Management Marketing James Cook University LB5202 Marketing Management 

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