Use 3300 words to write a magazine style article explaining how a selected organisation (or organisations) has practiced Blue Ocean Strategy and utilised some of the many marketing concepts outlined in this unitto successfully grow their business and capture uncontested market space.
The purpose of this assignment is to demonstrate your learning of marketing using an organisation as an example. Although students must refer to the available information, students are advised to remain focussed on demonstrating their marketing knowledge through the unit language and concepts [and not be overwhelmed by the information]. How the business example relates to the unit concept and vice versa is what should be made clear and emphasised.
The target audience for your article is small to medium businesses. The writing style should appeal to the target audience and be succinct and to the point. The style and the design of the article should be similar to those found in business magazines