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MBA667 – Strategic Marketing

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For the requirements of this assignment, you assume the role of a marketing consultant. You have to develop a detailed Strategic Marketing Plan for a company of your choice or the company you currently work for. As they need to increase their revenue generation and position their organization within the industry to gain competitive advantage, you have been asked to produce a detailed marketing plan for one-year plan. In the report you will need to demonstrate an understanding of all the aspects of Strategic marketing planning. You should therefore draw a distinction between strategic and tactical marketing planning, credible SMART corporate and marketing objectives, clear segmentation, targeting and positioning strategies and other global marketing strategies. The revenue projections and recommendation on marketing activities using marketing mix. This can also be used to show the financial implications by way of stating clear revenue projections and costs of individual proposed marketing activities. You are also expected to demonstrate your knowledge of how theory can be utilized in practice i.e. all stages of a marketing plan. The presentation and structure of the strategic marketing plan must have a professional outlook.Does this provide a good summary of the report and encourage further reading? You need to think about the audience, creativity, and competitive advantage. Find away to make sure that your marketing plan stands out from the crowd.

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More MBA667 – Strategic Marketing: Questions & Answers

Q

System Design

Describe that are selected for description as shown above. Use the Main Flow/Extensions format. For ease of reference, use the selected use case numbers (from 1 to 11) NOTE: You are required to describe 11 use cases, but about of them will be later selected to mark in detail. Task 2 – Structur ...

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Malcolm And Susan Johnson

Task 1 — Initial disclosures Following a personal introduction, and before you begin gathering information about the clients’ existing financial situation or needs, there are certain disclosures you are required to make as a finance broker regarding the way you are remunerated and the r ...

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