MGMT.7930 Strategic Management
Task 2 – Learning outcome 2
The objective of this assessment is to discuss the strategic options your organisation should
consider and to recommend the best option in terms of the strategic issues facing the
organisation. (There is an example of one way to do this assignment in the readings –
Strategic Options for British Airways).
You need to discuss:
ï‚· Introduction (200 words) Include a recent (last five years) challenge which the firm
ï‚· Strategic Issue (500 words)
o Briefly summarise the strategic issue you identified in Assignment 1 (Part B).
Discuss this issue with relevant justification, analysis and examples. Explain
why you consider this the most important issue identified.
ï‚· Strategy Options (900 words)
o Explain the strategy options for this issue. Make sure you include both a
description of the option and the method/s.
o Evaluate the strategy options using the RACES framework (Resource,
Acceptable, Coherent, Effective, Sustainable)
ï‚· Best Strategy Option (900 words)
Discuss which strategy or combination of strategies would be the best option for the
firm and which strategies should be rejected. Ensure you justify your choices