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MKG102 - Consumer Behaviour

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Answered

a) Explain the contribution of Consumer Behaviour to marketing and strategy development          
b) Critically apply models of consumer decision making to specific examples of consumer behaviour                
c) Evaluate the influence of the internal factors of perception, motivation, learning, attitude and personality/psychographics on the behaviours of consumers             
d) Evaluate the influence of the external factors of reference groups, family, social class, culture and market forces on the behaviour of consumers

MKG102 - Consumer Behaviour

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Task: You will complete 2 Case Assignments from Business Ethics: Ethical Decision Making and Cases. You will answer the questions at the end of the case in 4–5 pages (double spaced), not including the title or reference pages. The Case Assignments must be written in current APA format. In add ...

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Think of an event that you have attended in the past, for example a wedding, birthday party, concert, festival, tradeshow etc. and complete the following:    Do a 4- 6 page report on the event that you worked with & included:   · Event Overview & Objectives ...

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Below are listed a list of topics. You are required to -•    Select a topic from the list and conduct research (based on literature, at least three recent research papers) and prepare a summary report with brief supportive descriptions to post on the forum/blog. In your posting y ...

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Question: Learning Outcomes: Knowledge and Understanding tested in this assignment: Analyse the management of people in an organisational context; Critically review models and theories of personal development and interactive behaviour at work and apply these in practice Learning Outcomes: ...

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