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Students who have been granted Make-up Work are required to read the Harley Davidson case provided and to prepare a report for the Board addressing the following: An analysis of the various customer segments for Harley Davidson A comment on what you perceive their Value Proposition is for each segment A comment on the buying behaviour for each segment Recommendations for how to market and appeal to one of the segments identified in previous sections incorporating a pricing strategy, promotion st ...

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Tags: Australia Canberra Management Management MKT5000 University of Southern Queensland MKT5000 – Marketing management 

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