Tasks:1. Choose a firm which launched a luxury product/service over the past three years.
2. Identify the five stages of consumer decision making process consumers go through in purchasing the product/service.
3. Identify internal factors (needs & motivation, personality & self-concept, attitudes and involvement) and situational factors if any (i.e., retail interior and environment) that may influence consumer decision making process.
4. Write a report recommending key aspects of consumer behaviour the firm should pay attention to with a view to expand the existing market of the product/service.
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