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MKTM028 Marketing Strategy MBA

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You are required to produce an essay or business report that demonstrates your understanding of key aspects of Strategic Marketing.

The report should have:
•    a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature. A minimum of 6 academic journal articles should be referred to.
•    an effective practical foundation, which makes generic management recommendations
apply a range of analytical models and conceptual tools and techniques in the marketing decision process, in particular with respect to environmental analysis, marketing planning and control to produce superior l marketplace performance.

c)    Critically select & apply relevant marketing theories, conceptual models & frameworks in the development of marketing strategies within a dynamic business environment.

d)    Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of  business & management with the goal of enhancing long-term shareholder value or other measures of success

MKTM028 Marketing Strategy MBA

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