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MMK251 Services Marketing Add in library

Referencing Styles : Harvard
Once you have done this, prepare a business report for the organisation’s management that addresses the following:  a) Describe the four main purposes of the physical environment as they apply to your chosen service organisation.   b) Bitner’s Servicescape Model represents an integrative framework that explains how customers and service staff respond to key environmental dimensions. You are required to apply the Servicescape Model to CRITICALLY evaluate your chosen org ...

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Tags: Australia Bedford Park Management MMK251 Services Marketing  Deakin Business School MMK251 Services Marketing  

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