Your task is to:Identify a specific consumer segment that you wish to target. Be sure to justify your choice. Notethat international students make elect to identify a consumer segment from their home country.Examine two or more needs‐based facilitators and two or more needs‐based barriers that may be associated with the adoption of Keepsake ornaments by consumers in the target segment.Conduct needs‐based interviews using the laddering technique with four consumers in thetarget segment that explore these barriers and facilitators.Come up with recommendations for a needs‐based marketing strategy that Hallmark could use to increase adoption of the Keepsake ornaments by consumers in the target segment. Project 2 Future Generations PLEASE NOTE: Under no circumstances are you to interview children under 18. We only have ethics approval for you to interview adults.You will need to focus your assignment on the parents of children aged 4‐12 years. Your task is to:Identify a specific consumer segment that you wish to target. Your consumer segment must include the parents of children aged 4‐12 years (and remember that the greeting card is being purchased by the parent on behalf of the child). Be sure to justify your choice of target segment.Note that international students make elect to identify a consumer segment from their home country.Identify two or more needs‐based facilitators and two or more needs‐based barriers associatedwith the purchase of greeting cards by consumers in the target segment.Conduct needs‐based interviews using the laddering technique with four consumers in the target segment that explore these barriers and facilitators.Come up with recommendations for a needs‐based marketing strategy that Hallmark could use to encourage parents in your target segment to purchase greeting cards on behalf of their children.

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