In the first half of the Unit, we cover the following: Topic 1 – Globalisation; Topic 2 – International Trade and Investment Theory; Topic 3 – The International Monetary System; Topic 4 – National Trade and Investment Policies, and Co-operation Between Nations; and half of Topic 5 – Ethics, Social Responsibility and Sustainability.
For the First Assignment, you must choose an issue from the above topics and develop an information package that critically analyses the issue. The objective is for your “information package” to be used to brief an Australian manager about to be sent as an expatriate to the target country for an extended period. Your presentation needs to be grounded in theory but relevant to an expatriate manager in the field.
You may choose any issue covered in Topics 1-5. You may choose the whole topic or some part of it. A few examples of the kinds of issues you could choose are:
· Globalisation: are the poor in developing countries being exploited by the process of globalisation, as some people claim, or are they being empowered by jobs they would not have without globalisation, as supporters claim? How is this likely to change in the next decade?
· International Trade: analyse how the target country has developed its trade over the last 30-40 years, wit an emphasis on the last 15 years.
· Has the international monetary system made growth difficult for the target country over the last two decades?
· Co-operation between nations: to what extent has the target country developed, or is it developing, close economic, political, social or cultural links with its neighbours? How do you see these links changing in the next decade or so? Is it part of a trading block, or does it want to become part?
· Ethics: evaluate the approach to ethics in business that is usually found in the target country.
There are many more. The issue you choose can be as narrow or as broad as you like, but it must come from the listed topics and must be relevant to a practising expatriate manager. For this assignment we do not expect any direct discussion of country profile information or the market for our company’s products or of its industry.
You must present your information package as a video of a spoken presentation, as if you were a consultant delivering the briefing to a manager about to be sent on assignment to the new country. The video needs to be submitted online by the due date, using camtasia or similar software that presents it in mp4 format.
If you complete the assignment individually, your video presentation must be no less than eight minutes long and no more than ten minutes.
If you are in a group, your video must be a total of 20 minutes long. Each member of the group must appear in the video for an appropriate time: if 2 in the group each must speak for 8-12 minutes, if three then each has 5-7 minutes, and if 4 in the group then each must speak for 4-6 minutes.
2.2 Second and Third Assignments
Assignments 2 and 3 require you to develop a plan for a particular Australian company considering entry into a target country - the company and country details are given in Section 3 below.
The Second Assignment will cover economic, political, foreign direct investment, financial, legal and socio-cultural factors in particular, as addressed in the first six topics of the Unit. Based on this material and on your wider research, the assignment will present a current (2015) scenario, plus a forecast based on this scenario for four years hence, 2019. The scenario is to examine the target country from the viewpoint of the given company. Further information for the Second Assignment will be placed on CloudDeakin.
The Third Assignment will build on material from the second assignment by covering issues relating to potential market, industry and competitor analysis, modes of entry and other relevant factors addressed in topics 7 to 11 of the Unit. Based on this material and your wider research, the assignment will present a current (2015) scenario, plus a forecast based on this scenario for four years hence, 2019. Further information for this assignment will be placed on CloudDeakin, once the second assignment has been submitted.
The Third Assignment must include a market analysis, industry analysis, competitor analysis and SWOT analysis relevant to the company and industry parameters that are outlined below. This must be combined with the analysis of the environmental material in the Second Assignment to develop recommendations as to the mode of entry the company should use for entry into the selected market in 2015. There should also be recommendations as to the strategy and structure the company should use in implementing its market entry decision.
As a postgraduate student you are expected to read widely. You should demonstrate a sound grasp of the International Business Management literature and draw on a range of theoretical concepts and frameworks to inform and reinforce your discussion and analysis. A requirement of the second and third assignments in particular is to use a variety of good quality source information (including daily or periodic media, business databases, journal articles, professional reports and the internet). Use of the textbook and other academic sources will be necessary but NOT sufficient to complete the assignments adequately, as that material is dated in terms of the detail of the environmental factors and does not provide the level of detail required of the environment in the selected market. You need to put the context of this assignment into the current real world.
It will be acceptable for both assignments to make realistic and reasonable assumptions to enhance the material, which is provided below as company and industry parameters. These assumptions are a matter for your judgement, but it is a requirement that you report your assumptions in an Appendix to each assignment, together with some brief justification of them. As an example, it may not be possible to obtain enough detailed information about competitors in the industry to allow you to provide a substantiated argument for your strategy, structure or mode of entry decisions. You might then make (and report) assumptions, which allow you to provide support for your argument. As another example, you may wish to assume that your company has enough financial capability to execute their international strategy.